Blog

Notes on small-business marketing, from TJ.

• July 21, 2026

  Email Nurture Sequences: The Follow-Up Most Businesses Skip

  Why the follow-up after a first contact matters more than the first email, and how a nurture sequence should actually be structured.

• July 21, 2026

  Local SEO Fundamentals: What Actually Moves the Needle

  The handful of local SEO fundamentals that matter most for service businesses — before chasing anything advanced.

• July 21, 2026

  How to Actually Measure Social Media ROI

  Moving past likes and follower counts to the numbers that actually connect social media to revenue.